Owners Jason and Rachelle Bourg

Originally from Houma, La., Jason and Rachelle moved to New Orleans in 1999. Jason had a mentor who was a car wash owner, and that owner wanted a business partner. Jason knew that this was something that he would really enjoy owning. So, their first foray into the business was a “self-serve” car wash. After running that business for several years, they purchased Soft Touch in 2005.

One thing that both Jason and Rachelle have come to realize that they love about running their own car wash business- the customers! Meeting and serving all of their customers is not something that they take lightly! It is their passion! In fact, it is really what drives them.

When you stop by Soft Touch Car Wash, located at 5270 Canal Blvd., in New Orleans, you will be impressed! The staff is wonderful, and you will be treated like royalty! Come out and give us a try!